E-commerce Shops & Intellectual Property Rights

Consumers now have more options and access to products online thanks to the exponential growth in e-commerce over the last decade. As a result, customers are increasingly turning to major e-commerce sites such as Alibaba, Amazon, eBay, and Facebook to purchase daily products. 

Despite the fact that almost all e-commerce conducted on these sites is legal, they can be exploited by those looking to sell and distribute counterfeit and pirated products. This threatens legitimate enterprise, poses a risk to copyright holders, and harms customers. 

Many global e-commerce stores have built specific tools that enable IPR holders to report and delete infringing listings in order to protect their brands. 

What are the functions of these methods, and where will I find them? 

Alibaba is a Chinese e-commerce Platform

You may use the Alibaba Intellectual Property Group Platform to report instances of violation to Alibaba if you are a rights holder or an approved representative of those rights (IPP). This will result in violating listings being removed, as well as supporting Alibaba’s proactive monitoring processes. The more copyright holders use this tool, the better the site will be at proactively finding and removing infringing listings in the future. 

To use the IPP platform, you must first create an account. You would be asked to provide evidence of your identity as well as proof of your intellectual property rights (IPR). A copy of the certificate for licensed rights (such as trade marks and patents) or a completed copyright claim declaration for copyright may be used as proof of IPR. 

You will have access to the following benefits once you have registered: 

  • send a report about suspected infringements with facts to back it up 

The listing will be deleted after the request has been checked, and the rights owner will be informed. Track and control your compliance activities. 

There are a number of video tutorials available to assist you with this operation. In their annual report, the Alibaba Group discusses their IPR security policy in greater detail. 

Amazon is a company that sells books 

You may use the Amazon Brand Registry tool to report instances of IP violation to Amazon if you are a rights holder or an approved representative of those rights. This, too, necessitates registration and grants you access to a collection of tools for managing and protecting your IP rights in the Amazon store. About 350,000 brands have already signed up for the free Brand Registry. Brands registered with Brand Registry find and record 99 percent less alleged infringements than they did before Brand Registry was launched. 

To register, you’ll need a licensed trade mark as well as proof of ownership or authorization to act on behalf of the owner. If you’ve registered, you’ll be able to use search tools to find and report infringements of your goods using photos, keywords, or Amazon Standard Identification Numbers (ASINs). 

There are also additional advantages to registering, such as: 

getting more influence over Amazon product pages using your brand name having access to a global support team that is available 24 hours a day, 7 days a week effective search and report tools detect cases of infringement submit reports to take down infringing listings 

Transparency, Project Zero, and IP Accelerator are three more Amazon services that have since been released. 

Transparency is an item-level tracing service in which brands assign a unique code to each device they produce. Before the product hits a customer, Amazon tests these codes and verifies its authenticity. Customers can also check authenticity by scanning the Transparency code with a mobile app. 

By integrating brand awareness with machine learning, Project Zero empowers brands to help Amazon push counterfeits to zero. Brands can quickly remove counterfeit merchandise from stores using Project Zero’s self-service counterfeit removal tool. This data is fed into Amazon’s automated defenses, allowing for more efficient counterfeit listing prevention in the future. 

IP Accelerator links companies with a curated network of reputable IP law firms that provide affordable trademark registration services. Businesses who use IP Accelerator have access to brand protections and brand building features in Amazon’s stores, allowing them to better protect and expand their brand months, if not years, before their trademark registration becomes official. 

eBay is a great place to start

You may use eBay’s Verified Rights Owners (VeRO) software to report instances of intellectual property infringement if you are a rights holder. VeRO is a notice and takedown service that allows you to report alleged trademark, copyright, design, and other intellectual property (IP) infringements. On their customer support page, you can find more stuff. 

You must fill out a Notice of Claimed Infringement (NOCI) form and email it to vero@ebay.co.uk to request a notice of infringement. Their customer care staff will then assist you in becoming a member. More details is available on eBay. VeRO, a service that protects your IP, is now available. 

Participating in VeRO entitles you to a variety of advantages, including: 

eBay workers assistance in gaining access to identifiable information about eBay customers eBay’s rapid response in terminating listings identified as allegedly infringing dedicated priority email queues for reporting alleged infringements 

Facebook is a social media platform that has a Marketplace

If you are a rights holder and would like to report instances of IP infringement to Facebook, please use the links below. Fill out their reporting a breach form if you want to report instances of copyright or trade mark infringement on Facebook. A list of frequently asked questions about disclosing copyright and trade mark infringement on Facebook is also available. 

A separate tool called ‘Rights Manager’ is also available on Facebook. Through uploading audio and video files, which are then searched for matches on the website, copyright holders can detect and block infringing content. Publishers may use Rights Manager to monitor how their content is handled on the web in a number of ways. 

Another service is the ‘Commerce and advertising IP tool,’ which is open to trade mark owners. This helps brands to scan advertisements, Marketplace posts, and group sale posts for their registered word trade marks. The material that is found to be infringing will then be registered. 

Visit Facebook’s IP Help Centre for more information about how to secure your intellectual property rights.

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